The news is out – the king is dead. The king size Snickers bar will no longer be offered after 2013 as candy company Mars Inc. decides to voluntarily discontinue bars over 250 calories.
It’s all part of the fight against obesity. That’s also the reasoning behind the Walt Disney Company‘s announcement with Michelle Obama this week that only foods aligning closer to federal guidelines will be advertised on it’s channels starting in 2015.
Of course, this is the company that offers the “Kitchen Sink” treat at its resorts.
A treat that features hot fudge, butterscotch, peanut butter, 8 scoops of ice cream, cookies, cake, chocolate syrup, a whole can of whipped cream and so much more.
It’s interesting that a company that offers a sweet treat of this magnitude wants it’s advertisers to offer food aligned with federal nutrition standards in order to advertise on Disney stations.
I wonder what would inspire them to do that? It’s like telling certain presidential candidates that the individual mandate in their health care plans won’t work, but then putting an individual mandate in your presidential plan.