Coca-Cola-Super Bowl marketing

January 22, 2013 - 5:32 PM
This frame grab provided by Coca Cola, shows a moment in the Super Bowl 2013 Coca Cola campaign. The campaign, which will include TV spots as well as a Web site and interaction with consumers on social media sites like Twitter and Instagram, is the beverage maker’s latest attempt to capture interest of people who watch the Big Game with a second screen such as a tablet or smartphone nearby. (AP Photo/Coca Cola)