Cuba Guerrilla Marketing

June 17, 2012 - 12:15 AM
In this June 10, 2012 photo, design student Alejandro Perez sprays water on a advertisement sign promoting La Pachanga, a private cafeteria, preparing to attach it to the serving bar in Havana. Perez and a team of students helped design the cafeteria's mascot and ad campaign. For decades, Communist-run Cuba has essentially been free of commercial advertising. But it's a knotty problem for thousands of budding entrepreneurs who have embraced President Raul Castro's push for limited free-market reform. So they're turning to guerrilla marketing. (AP Photo/Franklin Reyes)