Electrictiy Shake-Up

August 16, 2013 - 2:36 PM
FILE - In this Jan. 21, 2011, file photo, Manager Nick Reynoza holds a 100-watt incandescent light bulb at Royal Lighting in Los Angeles. In the U.S., companies have different motivations for offering innovative electricity plans. Traditional regulated utilities are trying to reduce stresses on their grids. Upstart power providers are trying to lure new customers. (AP Photo/Jae C. Hong, File)