New Marines

March 8, 2012 - 2:17 PM
This undated handout advertising poster provided by the US Marine Corps, will be distributed at Marine Corps recruiting stations as part of a new Corps television, web and print advertising campaign being launched this weekend. They've long been known as devil dogs, leathernecks and "the first to fight." But U.S. Marines, with their self-described expertise in "killing people and breaking things," now want to promote their softer side as well. A new Marine Corps advertising campaign starting this weekend takes its cue from research showing today's recruit-age generation is interested in "helping people." So the campaign is crafted to show Marines not just as warriors, but also as humanitarians and peacekeepers, not just as courageous but also as compassionate. (AP Photo/US Marine Corps)