Taco Bell to Offer Syrupy 'Waffle Taco'
For those who have been dreaming of eating a waffle folded around a sausage, with cheesy scrambled eggs and syrup piled on top - Taco Bell has you covered. The company will be offering breakfast starting March 27 with offerings that include the Waffle Taco, A.M. Crunchwrap and Cinnabon Delights.
The brand hopes to appeal to Millennials (otherwise known as one-handed on-the-go eaters) with its Waffle Taco offering - a warm syrupy waffle wrapped around eggs and cheese and sausage or bacon.
Taco Bell also hopes to steal some of the market from McDonald's, the fast food company that currently dominates the breakfast market. McDonald's accounts for roughly 20% of the current market share.
Sales at McDonald's have been struggling, though - the company lost 3.3% of market share in January alone. In its entry into the breakfast market, Taco Bell will face strong competition from other breakfast rivals like Starbucks, Burger King, Arby's and Wendy's.
Taco Bell has been testing its new breakfast menu in almost 6,000 U.S. locations in the past few months. They've trained additional staff and bought new equipment as they will begin to offer coffee for the first time.
The real question, though, is if Taco Bell will have a Doritos Locos flavored coffee. So far, it does not appear to be in the works.