New Obamacare Pitch: 'You Only YOLO Once'

By Curtis Kalin | March 18, 2014 | 12:24 PM EDT

The Obama White House has tried and failed to convince young people to enroll in Obamacare. But after countless months, they may have finally stumbled upon the perfect way sell a vastly expensive and flailing program: YOLO.

White House Webpage

Using a series of Internet GIFs in a March Madness themed webpage, the White House asks users to vote for "your favorite reason (and GIF) to get covered." The GIFs range from Michelle Obama dunking a basketball with the Miami Heat to an Elmo doll falling off a shelf to ducks dancing under the title, "Birth Control is Free".

Of the many GIFs folks are supposed to vote on, one features the generational slogan "You Only Live Once" [YOLO] as a reason to sign up for health insurance through Healthcare.gov.

'YOLO' is normally used to excuse someone acting in a reckless or downright stupid fashion. So come to think of it, it is the perfect slogan for Obamacare after all.