Former NFL offensive lineman Roman Oben, who had a 12-year career in the National Football League (NFL) with the New York Giants, the Cleveland Browns, the Tampa Bay Buccaneers, and the San Diego Chargers said Sunday that Washington Redskins owner Daniel Snyder “would make more money if he just changed [the name] and did a complete marketing brand expansion.”
Oben, who covers the Giants on MSG Network in New York, was asked about the Redskins name by Melissa Harris-Perry during her eponymous program on MSNBC Sunday.
Perry: One of your first jobs as a teenager was at the stadium, there. This point that [Oneida Nation CEO Ray Halbritter] is making here that people just didn’t know, there were sort of like oh, you know this is sort of like just the name of the team, but people know now sort of. Where do you stand and have you seen any change in where you stand?
Oben: Well I had to read about the facts. I had to read and understand what the name really meant. There’s this word you know brand equity, and I think Daniel Snyder has really stood on the line of brand equity and protecting the brand, and for someone who was a pioneer when FedEx field was built and the gourmet restaurants, I mean that was unprecedented. He was a pioneer in that regard, but in this regard he’s exercising his right as an NFL owner, that he won’t make this decision based on popular opinion that its his decision.
Roger Goodell hasn’t gotten involved, but I mean you’ve seen President Obama, I mean you’ve brought this to the White House, and that’s really commendable, but I think all of us have to really take a look and see what this really means. I think the name should be changed. And If you’re looking at Daniel Snyder, again the guy who’s an owner, wants to make money, probably would make more money if he just changed it and did a complete marketing brand expansion, but I don’t know why at this point, I think something’s gotta be done in the next year or so.
Forbes rated the Redskins the third most valuable team in 2012 at $1.7 billion, trailing only the Dallas Cowboys and the New England Patriots. The Redskins had revenue in 2012 of $381 million and an operating income of $104.3 million.