This rather heartwarming whiskey ad shows a South African man learning how to read. He attends classes, plays Scrabble with his buddies, and reads anything he can get his hands on every day. A new book in a window display at a bookstore seems to be his inspiration to become literate.
As time goes on, he becomes more proficient in reading, learns how to become a master at Scrabble, and finally reads the book that grabbed his attention. The author turns out to be his son, who promptly orders his father a Bell's Whisky. So, here's to the drinking man - and educated man!