NEW YORK (AP) — Amazon is expected to unveil a tablet computer Wednesday, picking a fight with Apple and its iPad. The iPad has many challengers, but analysts say Amazon's could be different. It has a chance to be more than a wannabe, they say.

Amazon is nearly unique in its ability to sell content such as e-books, movies and music suited for a tablet, just like Apple does. In addition, the "Kindle" tablet could serve as a reminder, right in the owner's hands, to buy general merchandise from Amazon.

Seattle-based Amazon hasn't confirmed that it's launching a tablet, but it's holding an event in New York on Wednesday morning, with its CEO Jeff Bezos speaking.

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