Bashful? Buy the little blue pill online

May 6, 2013 - 2:35 AM
Viagra Online Sales

FILE - In this Friday, March 2, 2012, file photo, counterfeit Viagra pills, top and bottom left, are displayed alongside real ones, top and bottom right, in a lab at Pfizer in Groton, Conn. In a first for the drug industry, Pfizer Inc. told The Associated Press on May 6, 2013, that it will sell erectile dysfunction pill Viagra directly to patients on its website. (AP Photo/Elise Amendola, File)

TRENTON, N.J. (AP) — Men who are bashful about needing help in the bedroom no longer have to visit a drugstore to buy that little blue pill.

In a first for the drug industry, Pfizer Inc. told The Associated Press that on Monday it will sell begin selling erectile dysfunction pill Viagra directly to patients on its website.

Men still will need a prescription to buy the blue pill on viagra.com, but they won't have to face a pharmacist to get it filled.

Other drugmakers likely will watch closely, and could begin selling other medicines online.