Beer Maker Accused of Endorsing 'Gay Lifestyle'
July 7, 2008 - 7:02 PM
(CNSNews.com) - Unbeknownst to millions of its loyal customers, beer giant Budweiser is endorsing the gay lifestyle by sponsoring gay pride events that depict explicit sexual acts, pro-family educational groups report to CNSNews.com.
While most major beer makers currently advertise in homosexual publications, "Budweiser is going on the offensive in promoting the gay lifestyle in public, and that's what makes this different," said Joe Glover, a spokesman for the Family Policy Network (FPN), in an interview with CNSNews.com.
"A picture of the Clydesdales pulling the wagon is one thing, but Anheuser-Busch has ads in homosexual publications showing men holding hands and a tag line that says, 'be yourself and make it a Bud Light.' That's an endorsement of homosexuality and they should be held accountable," Glover said.
Five telephone calls by CNSNews.com to Anheuser-Busch headquarters in St. Louis for comment were not returned.
To protest Budweiser's new marketing strategy, the FPN recently flew a plane over a crowd of 100,000 spectators at the Martinsville Speedway in Virginia trailing a banner that read: "Anheuser-Busch: Stop Promoting Homosexuality." Budweiser is the official beer of Nascar.
The FPN also distributed thousands of brochures condemning Budweiser's agenda and placed signs on highways leading to the Martinsville Speedway. Glover said his protest received considerable media interest and overwhelmingly positive messages of support from people who saw his banner.
"Many of Anheuser-Busch's customers are appalled at their promotion of homosexuality," Glover said.
Jim Hanes, executive director of Americans for Truth About Homosexuality, told CNSNews.com that Budweiser was a chief sponsor of the Folsom Street Fair in San Francisco, which Hanes visited on behalf of Americans for Truth on September 26.
Hanes told CNSNews.com he videotaped people at the fair engaging in violent and degrading behavior.
"To me this raises a lot of ethical questions," said Peter LaBarbera of Americans for Truth, in an interview with CNSNews.com. "Budweiser is marketing heavily to homosexuals when we know that homosexuals have a higher than average alcoholism problem. If they're going to attend an 's and m' rally, why don't they sponsor a neo-Nazi rally since there are consumers out there they should be reaching."
A spokesman for the Human Rights Campaign, a national homosexual rights organization, told CNSNews.com the HRC had no comment on beer companies marketing to gays or the size of the consumer market the company is attempting to reach.