Bradley Doubled Spending for TV Ads in NH
Manchester, NH (CNSNews.com) - Bill Bradley may have lost the popular vote in Tuesday's New Hampshire primary but he didn't crimp when it came to spending money for television spots during the last week of the campaign.
The former New Jersey senator spent $2.9 million on television advertising from November 23rd through the week just before Tuesday's primary. During the same period of time, Vice President Al Gore spent $1.7 million.
In the week leading up to the primary, Bradley more than doubled what the campaign had originally planned to spend. The campaign paid Boston area and Manchester-based television stations nearly $735,000 for 212 minutes of time in Boston and 55 minutes on New Hampshire stations. Boston stations permeate the New Hampshire market, especially the heavily populated southern tier.
During the same period of time, Gore spent just under $500,000 for 133 minutes of Boston station time and 66 minutes for New Hampshire station time.
Publisher Steve Forbes, Texas Gov. George W. Bush and Arizona Sen. John McCain also spent heavily as the campaign wound down.
In the Boston market, Forbes paid $354,000 for 107 minutes, while Bush spent nearly $359,000 for 115 minutes. McCain paid $346,000 for 97 minutes.
On New Hampshire stations, Forbes paid nearly $63,000 for 86 minutes, while Bush paid $59,500 for the same amount of time. McCain booked 79 minutes and paid slightly more than $48,000.
Second tier candidates also opened their more limited coffers late in the campaign. Alan Keyes paid nearly $25,000 to buy 73 minutes in the Granite State, while Bauer purchased three minutes, for which he paid $900.
In the Boston market, Bauer spent $725 for a single half-minute spot, while Keyes bought no time in the Bay State.