'Cyber Monday' Sales Rise

November 29, 2011 - 11:25 AM
Mobile Shopping Standstill

FILE - In this July 13, 2011 file photo, one of the pages of "Today's Deals," appears on the screen of an iPhone, in New York. As the number of people who use iPhones and other smartphones grows, companies selling everything from hardware to high fashion are touting all the new applications they're rolling out that enable shoppers to do anything from check a store's inventory while in the dressing room to order prescriptions. (AP Photo/Richard Drew, File)

New York (AP) — A new report says a record number of shoppers made purchases online on the Monday after the Thanksgiving holiday weekend, pushing sales up 33 percent.

The report from IBM Benchmark says the average order rose 2.6 percent to $193.24 on the day known as "Cyber Monday," when retailers amp up online promotions. The data says about 80 percent of retailers offered online deals.

It says traffic peaked at 2:05 p.m. Eastern.

About 6.6 percent used a mobile device to shop, up from 2.3 percent in 2010. The Cyber Monday numbers point to Americans' growing comfort with using their personal computers, tablets and smartphones to shop.

A clearer picture of how holiday sales are shaping up will come on Thursday, when major retailers report November sales.