EBay unveils big redesign with a nod to Pinterest

October 10, 2012 - 3:34 PM

NEW YORK (AP) — EBay has redesigned its website to encourage visitors to browse and collect items they might want to buy later with something it calls the "feed."

The feature, reminiscent of popular sites like image-heavy Pinterest, shows users items based on things they purchased in the past or items they've clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items.

San Jose, Calif.-based eBay Inc. unveiled the new site Wednesday at an event in New York's trendy Meatpacking district.

The company is also launching a smartphone and tablet computer app called eBay Now. The app lets people order items from retailers such as Macy's, Target and Walgreens. In most cases, eBay promises delivery within an hour. eBay Now is being tested in San Francisco.