Group Asks BP for $500 Million to Promote Gulf Coast Tourism

July 27, 2010 - 2:23 PM
The head of the U.S. Travel Association is proposing that BP set aside $500 million for a marketing campaign to help draw tourists to the Gulf Coast.
Washington (AP) - The head of the U.S. Travel Association is proposing that BP set aside $500 million for a marketing campaign to help draw tourists to the Gulf Coast.
 
Association president and CEO Roger Dow has made the proposal in prepared testimony to a House panel looking at the oil spill's impact on tourism.
 
Dow says in his remarks that a study his group commissioned found the spill could result in lost tourism in coastal areas to the tune of $22.7 billion over three years. He says the $500 million could come from either $20 billion BP has set aside to pay for economic damages or could be added to it.
 
The New Orleans Metropolitan Convention and Visitors Bureau made a similar proposal last month.