Hotel Chain Dropping X-Rated Films At All Its Locations

July 7, 2008 - 7:02 PM

( - The Texas based Omni Hotel chain announced it will stop offering pay-per-view adult movies at its 43 hotels worldwide.Omni officials said Wednesday the movies and adult magazines, which have already been removed from hotel gift shops, are in conflict with the hotel chain's "pro-family" policy.

Company officials expect the adult movies to be discontinued at all its hotels by next June. Peter Strebel, vice president of marketing for the hotel chain, said Omni owner Robert Rowling is a "pro-family advocate." Strebel also said, "It was in direct conflict to his (Rowling's) moral ethics and he didn't want to profit from adult movies.

Strebel expects that the hotel chain will lose about $3 million in revenue over the next couple of years by eliminating adult films.

The Family Research Council (FRC) in Washington applauded the Omni decision to cut out adult movies.

Janet Parshall of the Family Research Council said, "We're worried about morals in this society. When a corporation steps forward like that, people will gravitate toward them. Parshall added that more people may be willing to go to the Omni knowing that it has eliminated the audlt movies from its in-room service, guaranteeing a family friendly stay.

Other hotel chains plan to keep offering adult films, if they continue to be in demand by customers.

Another hotel chain, Jameson Inns, based in Atlanta, also has eliminated adult movies because not enough guests have asked for the service. Jameson owns 88 Jameson Inns in the South and 26 Signature Inns in the Midwest.