LOS ANGEES (AP) — Online video service Hulu is no longer for sale.
Its media company owners made the announcement Thursday.
The Walt Disney Co., News Corp., Comcast Corp. and Providence Equity Partners had been shopping the site for several months and technology companies from Google Inc. and Yahoo Inc. to Dish Network Corp. had come knocking.
But the owners said in a joint statement that Hulu "holds a unique and compelling strategic value to each of its owners."
The site had been bulking up on content to top up its shows of reruns from Disney's ABC, News Corp.'s Fox and Comcast's NBCUniversal. It recently said it would add Spanish-language programming from Univision.