Intel to launch biggest ad campaign in 8 years

January 9, 2012 - 5:06 PM

LAS VEGAS (AP) — Betting big on its "ultrabook" concept, Intel says it will launch its largest advertising campaign since 2003.

The campaign to push the new thinner and lighter notebook computers will start in April, says Kevin Sellers, Intel's head of advertising. He didn't say how much Intel Corp. would spend on the ads and other initiatives. He spoke to the press on Monday, ahead of the opening of the International Consumer Electronics Show in Las Vegas.

Though it chiefly makes processors, Intel often prods PC makers to build their products in certain ways. The "ultrabooks" are similar to Apple's MacBook Air, which launched three years ago. PC makers have responded well to the ultrabook idea. Intel says there are 75 models on the way.