Kim Kardashian sues Old Navy over lookalike in ads

July 20, 2011 - 8:29 PM

LOS ANGELES (AP) — Kim Kardashian wants Old Navy to stop using a lookalike to sell its clothing.

The reality show starlet and model on Wednesday sued the clothing store and its parent company, The Gap Inc., in a Los Angeles federal court alleging their ads violated Kardashian's publicity rights.

The advertisements that aired earlier this year featured a young dark-haired woman who bears a resemblance to the real Kardashian.

Gap spokeswoman Louise Callagy says the company has not yet seen the case and had no comment.

Kardashian's lawsuit claims consumers may be confused by the ads and the model's actual endorsements, which include her own clothing store and shoe line.

It seeks unspecified damages and an order preventing Old Navy from using a Kardashian-lookalike model in ads again.