Madonna launching video on billboards, online

February 3, 2012 - 1:15 AM
Super Bowl Football

Madonna arrives for a news conference for NFL footbal's Super Bowl XLVI's halftime show Thursday, Feb. 2, 2012, in Indianapolis. (AP Photo/Morry Gash)

LOS ANGELES (AP) — Clear Channel is giving Madonna all its luvin'.

The radio giant announced plans Friday to premiere the pop star's new single "Give Me All Your Luvin'" and its music video across Clear Channel radio stations, electronic billboards and online venues.

Clear Channel, which owns 850 stations nationwide, estimated the promotional campaign would reach more than 150 million people around the world.

Beginning Friday morning, "Give Me All Your Luvin'" is scheduled to simultaneously premiere on 95 radio stations and on more than 1,600 digital billboards, as well as on demand at iHeartRadio.com, Clear Channel's online radio service.

Madonna is expected to perform "Give Me All Your Luvin'" and three other tunes at her Super Bowl halftime performance Sunday in Indianapolis.