McDonald's October revenue figure rises

November 8, 2011 - 8:25 AM

OAK BROOK, Ill. (AP) — McDonald's Corp. says a key revenue figure rose 5.5 percent in October, fueled by the popularity of its Monopoly game in the U.S. and higher results in Europe and Asia.

The world's largest fast-food chain says revenue at stores open at least 13 months rose 5.2 percent in the U.S., 4.8 percent in Europe and 6.1 percent in Asia/Pacific.

In the U.S., products featured in the Monopoly game promotion including the Big Mac and Chicken McNuggets, were popular. In Europe, France, Russia and the U.K. posted the best results.

The revenue figure is a snapshot of money spent on food at both company-owned and franchised restaurants. It does not reflect corporate revenue. It is a key measure of a restaurant chain's performance, because it excludes the impact of recently opened or closed stores.