Washington (AP) - President Barack Obama will hold his third prime-time news conference on Wednesday, his 100th day in office.
Obama will answer questions from reporters in the East Room beginning at 8 p.m. EDT, the White House said.
Officials insist that holding the news conference on the 100th day of Obama's presidency has no special significance. But the 100th day has become one of those milestones by which a new president and his accomplishments are judged.
"It's an arbitrary day in which presidents are measured. We get that. We're playing along," White House press secretary Robert Gibbs said Thursday.
Gibbs said Obama and almost everyone in the White House agrees with "a huge majority" of the American people "that the 100th day is not a ton different than the 99th, the 101st or the 123rd."
Wednesday's news conference will be Obama's third. At the current pace, he is on track to hold one a month.
The president held his first news conference in February, and his second in March.
The rate of one news conference a month seems to sit well with the public, which likes to see Obama on TV, according to an Associated Press-GfK poll released this week.
More than half of the public, or 59 percent, say the president is on television about the right amount of time. Just 28 percent say he's on too much, and only 10 percent would like to see him on the tube more often.
President Barack Obama will hold his third prime-time news conference on Wednesday, his 100th day in office.