Case in point: Twitter signed onto an amicus brief in support of overturning the Defense of Marriage Act (DOMA) and “promotes the Planned Parenthood Action Fund as a success story for its promoted tweets program.”
Or Macy’s, which like Twitter earned one of the lowest grades (1) because of its support for liberal causes – the iconic department store directly supports Planned Parenthood and the gay rights group, Human Rights Campaign.
“We’re trying to inform people and help them make wise decisions with their money,” Chris Walker, executive director of 2nd Vote told CNSNews.com.
According to its website, “2nd Vote is a group of conservatives who are dedicated to helping you be informed about the everyday choices you make. We believe you can make a difference, and with 2nd Vote you will.
Walker said the app and its database were put together by conservatives, many of whom worked as researchers for political campaigns, to show people what their purchase could help fund.
“Whether you’re buying a cup of coffee or whether your buying a hamburger or an airline ticket were letting you what the companies are doing with the money that your spending with them,” Walker said.
2nd Vote “grades” companies from 5 to 1, with 5 being businesses that support directly or indirectly the most conservative causes and organizations, and 1 being businesses that support liberal causes.
Businesses are also graded based on equal support for both conservative and liberal causes and groups that support neither. Businesses are graded in four areas – pro-life, the environment, 2nd Amendment rights and marriage.
Walker said conservatives can make an impact by rejecting goods and services from businesses that finance directly or indirectly groups they disagree with.
He cited the recent case of SunTrust Banks’ announcement that the Atlanta-based banking institution was severing its ties with the Benham Brothers Real Estate Group because of their support for pro-life causes and traditional marriage.
“Within 12 hours, they changed their position” and reinstated their relationship with David and Jason Benham, Walker said.
“Time and again we’re seeing that if conservatives stand up and actually hold their dollars accountable and say my 2nd Vote has a voice, companies will listen, because they want your business more than anything,” Walker said. “We like to say, ‘Green beats red and blue every time.’”
Some of the other companies graded include Ben & Jerry’s (1), Google (1.3), General Motors (1.3), Facebook (2.5), Knights of Columbus (4.4), Chick-fil-A (4.3) and Bass Pro Shop (3.5).
The app is free, but visitors to the 2nd Vote website are asked to provide their email address to access the scoreboard.