Restaurant sues over 'Carcass Removal' listing

September 9, 2011 - 2:30 PM

HELENA, Mont. (AP) — A Montana restaurant listed in the phone book under "Animal Carcass Removal" wound up as the butt of a Jay Leno joke earlier this year.

But it's no laughing matter to the owner of Bar 3 Bar-B-Q in Bozeman and Belgrade.

Hunter Lacey is suing Dex Media Inc., saying business has dropped off and his restaurant's reputation has suffered.

The listing first appeared in Dex's 2009 telephone book. It has been reprinted in several other directories, and Leno joked about the listing on the "Headlines" segment of the Tonight Show in January.

Lacey's lawsuit says a Dex employee deliberately published the listing after Lacey declined to buy an advertisement.

Dex says the restaurant assumed the risk of errors in the directory listing when it bought local telephone service.