Vt. artist: I'll fight Chick-fil-A for his kale

November 28, 2011 - 9:10 AM
Kale vs Chikin

In this Nov. 22, 2011 photo, Bo Muller-Moore stands in his home studio in Montpelier, Vt. Muller-Moore, the Vermont man who is building a business around the term

MONTPELIER, Vt. (AP) — A Vermont folk artist expanding his home business built around the words "eat more kale" says he's ready to fight to protect his phrase from what he sees as an assault by Chick-fil-A.

The Atlanta-based Chick-fil-A fast-food chain says "eat more kale" is likely to be confused with its trademarked phrase "eat mor chikin."

Bo Muller-Moore of Montpelier uses a hand silkscreen machine to apply "eat more kale" to shirts. To him, the phrase is an expression of the benefits of local agriculture, displayed on T- and sweat shirts.

Chick-fil-A has a long history of guarding its trademark. Its lawyer sent a letter to Muller-Moore listing 30 examples of attempts by others to use the "eat more" phrase that were withdrawn after Chick-fil-A objected.