Early in the 9 a.m. ET hour on Wednesday's NBC Today, co-hosts Willie Geist, Natalie Morales, and Al Roker mocked a series of new ads designed to promote ObamaCare, even with Geist reading one of them while doing his best impression of Anchorman's Ron Burgundy: "Let's get physical. OMG, he's hot. Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting it between the covers."