Wayne Viden, the son and employee of the owner of Bob's Little Sports Shop in Glassboro, NJ, told "Right Views" that Comcast will no longer allow the store to show guns or archery in television advertisements.
"We were talking to our local sales rep. I don't think we ever talked to anyone above that. That is what their new policy is," Wayne said in a phone interview.
"They don't want to show firearms on advertising anymore," he added.
Bob's Little Sports Shop has been running ads with Comcast for years, and this isn't the first time they have censored the store's advertisements.
"This is not the first time this has happened with us," Wayne says.
"We first redid our new commercial with them - and I'm guessing it was five years ago or so - the original commercial was shot with people actually shooting guns in our range.
"They wouldn't allow that. They wouldn't allow them actually showing the gun being shot in a safe environment in the range...they wouldn't actually show the gun being fired."
"Right Views" asked, "Now, they will not even show a gun?"
"No, they won't even show guns in the background."
Wayne's father, Bob Viden, appeared on the Conservative Commandos Radio Show and told host Rick Trader the same story.
Trader asked, "Bob, are you still able to advertise on Comcast?"
"No, we're not," he said.
"In fact, they told us we would have to change our ads so that it would not show any guns or the archery...so, we elected that if we could not run the ad the way we wanted, we're not going to run the ad."
Bob's Little Sport Shop is not the only business to be affected by Comcast's new policy.
Rey Reynolds owns United Loan and Firearms, a pawn shop located in Augusta, Georgia.
Reynolds told the Augusta Chronicle that he has been told to remove any reference or image of weapons from his current ad in order to comply with Comcast's new policy.
"What really got me was...they were going to actually make us eliminate 'Firearms' from our name," Reynolds said.
Comcast spokesman Chris Ellis confirmed the policy to "Right Views" via e-mail:
"Consistent with long standing NBC policies, Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward. This policy aligns us with the guidelines in place at many media organizations."
Wayne Viden says, "It was a kind of a kick in the teeth."
"We're trying to do things and show guns and archery and the outdoor sports in a positive light. Not like most of the TV shows that are on TV now where people are getting butchered.
"We're paying them to show everything in a positive light and they still don't want to do that," he added.