Americans seeking solace via music following days of Black Lives Matter and Antifa ransacking their country may not want to do so via their iPhones.
Users of Apple Music will find that three of the app's five tabs contain a banner stating "in steadfast support of the Black voices that define music, creativity, and culture, we use ours. This moment calls upon us all to speak and act against racism and injustice of all kinds. We stand in solidarity with Black communities everywhere. #TheShowMustBePaused #BlackLivesMatter."
Apple Music disabled “For You, Browse and Radio” tabs and is streaming a playlist of all black music. pic.twitter.com/a3QrjKFMpT— AC Slater (@djacslater) June 2, 2020
It's one thing to ram a narrative down the throats of your users.
It's another thing to ram a duplicitous narrative down the throats of your users. (Cops killing people not resisting arrest is a statistical anomaly; most high-profile cases used to push the narrative, e.g. Michael Brown, are done so erroneously.)
And it's...even more of another thing to cram that wrong-headed narrative down their throats while also limiting your app's functionality. For while Apple Music users could still manually search for songs and artists Tuesday, the "For You," "Browse," and "Radio" tabs did not work, instead displaying the above message and directing users to a playlist featuring songs by black artists, one of which was titled "F*ck Tha Police."
Apple wasn't the only corporation, or even Big Tech streaming giant, to participate in #BlackoutTuesday, a social media campaign designed to highlight police brutality against black Americans.
Today should be fun. pic.twitter.com/G1aT9tj5P9— Woke Capital (@WokeCapital) June 2, 2020
But Tim Cook's corporation did seem to adopt the most invasive campaign, blocking users' access to core features of the app.
If social media companies like Facebook and Twitter and payment processors like Paypal and Patreon banning conservatives are any indication, expect "woke capital" agenda-pushing increasingly to be less of a side and more of an entree. Boy am I glad I started stocking up on CDs and owning my tunes years ago, since it's not to hard to imagine a future in which Apple and fellow streaming platforms cave to Internet lynch mobs and outright ban "wrong-thinkers."
Still, after the events of the past week, Big Tech had best think twice if it believes virtue signaling and censorship will save its own skin, Apple especially. The wolves are no longer at the door. They've already broken in and stolen the iPhones.
Rob Shimshock is the Commentary Editor at CNSNews.com. He has covered education, culture, media, technology, and politics for a variety of national outlets, hosted the Campus Unmasked YouTube show, and was named to The Washington Examiner's "30 Under 30" list. Shimshock graduated from the University of Virginia with a Bachelor of Arts in English and Media Studies.