The new Superman, son of Clark Kent and Lois Lane, is bisexual and will begin a relationship with a male friend, DC Comics announced in a press release Monday.
Superman’s coming out story is another example of the push for major comic book companies--DC Comics and Marvel--to have characters that represent the diverse demographics of Americans, DC Comics author Tom Taylor told The New York Times.
“I’ve always said everyone needs heroes and they deserve to see themselves in their heroes,” Taylor said. “For so many people having the strongest superhero in comics come out is incredibly powerful.”
However, changing America's most beloved heroes has come with its fair share of backlash. The Post Millennial attributed the economic decline of the comic book industry to its attempts to appease the woke culture of the left.
Noting how the comic book industry has been struggling economically since the 1990s, The Post Millennial pointed out that pursuing the values of woke culture has alienated their consumer base.
“The people that buy comics are not woke and never will be. Instead of listening to their consumer base, Marvel was listening to leftist media,” the article reads. “The consumers that buy comics are overwhelmingly white guys in their 30s and 40s.”
The shift of comic book companies to represent the 5.6% of Americans who identify as something other than heterosexual or straight, has made them the most recent victim of the “Get woke, Go broke” mantra, according to The Federalist.
“Sales have been down for quite some time and continue to decline. Worse, as comic shops perish, fans watch in horror as the industry turns each popular character into woke caricatures,” reported The Federalist.
The Federalist compared the American comic book companies’ decline to the strength of the Japanese manga industry. The main difference? Japanese manga embraces the traditional values their fans adhere to.
“What gives? Well, first and foremost, the Japanese comic book creators look at their supporters with adoration. In Japan, a culture with a much more conscious sense of respect and hierarchy, if a creator insults anyone or an actor breaks the law, they’re given the boot,” wrote The Federalist.
Attributing Japanese manga success to its reflection of its fans’ values, The Federalist noted how the total sales of the western comics industry amounted to about 10% of the sales for the single most popular Japanese comic book.