An anti-meat activist group is urging owners of a minor-league baseball team to "stop glorifying bacon" via its bacon-themed uniform, merchandise and "smell the change" slogan.
PCRM (Physicians Committee for Responsible Medicine) has erected a billboard a mile from the Allentown Iron Pigs' ballpark, comparing bacon to cigarettes and declaring: "Keep Kids Safe: Ban Bacon from Ballparks."
The group has also sent letters to the Allentown Mayor Ed Pawlowski and the Pigs' owners, Joseph Finley and Craig Stein. One letter calls for the mayor's help "asking the Iron Pigs to stop glorifying bacon."
It also evokes the cigarette analogy:
"The team would never pass out free cartons of cigarettes to the children of the LeHigh Valley, yet they are providing open access to bacon crumbles and turning a family-friendly event into a public health crisis."
PCRM continued the cigarette theme in its letter to the team's owners letter to the team's owners:
"Consuming bacon and other processed meat products can be as deadly as smoking."
"When you glorify bacon, you're really glorifying cancer."
The letter also rebukes the team for "making headlines and selling out bacon-themed hats, jerseys, and pants."
Back in February, the Iron Pigs - a minor league affiliate of the Philadelphia Phillies - unveiled a new bacon theme, complete with brand new home uniform that feature a strip of bacon on their caps and a "Smell the Change" slogan. The team jersey features the word "Pigs" underlined with a bacon strip while the team's pants have long, delicious-looking bacon stripes running down the side.
The team store sells a bacon strip t-shirt with a scratch-and-sniff logo.