In an email to CNSNews.com, Josh Krulewitz, VP of ESPN Communications says, “We have again reviewed the ads submitted for the SSM Cardinal Glennon Children’s Medical Center and have concluded that we will accept the original requested commercial.”
“It will run in Saturday’s VCU at Northern Iowa basketball game on ESPNU. This decision is consistent with our practice of individual review of all ads under our commercial advocacy standards.”
As CNSNews.com previously reported, the ad had been initially rejected.
Cardinal Glennon Children’s Hospital says the commercial was rejected by ESPN because it references “the birth of Jesus” and “God’s healing message.”
The ad is part of the St. Louis hospital’s “Tree of Hope Appeal” and asks members of the community to send in a message of hope “to sick and injured children who may not be able to come home for the holidays."
The voice–over says at the hospital, “We celebrate the birth of Jesus and the season of giving, bringing hope to the many children, parents, and families that we serve.”
"Help us reveal God's healing presence this Christmas. Send your message of hope at Glennon.org," the ad continues.
Originally ESPN agreed to air a different advertisement for Cardinal Glennon Children’s Medical Center instead that didn't mention the "birth of Jesus". It has now reversed that decision and will air the original ad.