“I’m Deb Butler and I think we need to have a candid conversation about what Thom Goolsby’s policies actually mean to North Carolina women,” the Democrat says in the ad.
“He wouldn’t dare show you this,” Butler says while displaying the gynecological instrument. “But this is Goolsby’s contribution to women’s health, a medically unnecessary, invasive procedure that is now required by state law. He promised us that his first priority would be jobs, but instead he’s following you into the doctor’s office.”
The Raleigh News & Observer called Butler's ad “visually frank.”
“As her campaign says, it may be the first appearance of a transvaginal ultrasound wand in a political ad ever,” the article states. That article is posted on Butler's website.
Butler uses the wand to attack incumbent State Senator Thom Goolsby for supporting a "Woman's Right to Know Act” in 2011. The law requires a woman seeking an abortion to be shown a “real-time view" of the unborn child and its heartbeat through ultrasound. A transvaginal wand could be used for that purpose.
Doctors in N.C. must also tell women the probable gestational age of the unborn child at the time the abortion is planned, and the medical risks of both having an abortion and carrying the child to term.
The North Carolina General Assembly passed the law on July 28, 2011, overriding a veto by Democratic Governor Beverly Perdue. In October, U.S. District Judge Catherine Eagles blocked the portion of the law requiring ultrasounds, but she upheld a section requiring a 24-hour waiting period before an abortion is performed.