“Nothing in ‘Fifty Shades of Grey’ builds up society, respects or empowers women or demonstrates healthy relationships,” said AFA President Tim Wildmon. “Rather, the film glorifies abusive relationships and glamorizes abusive tendencies such as stalking, bondage sex, intimidation and isolation.
"In fact, the Centers for Disease Control’s standards of emotional abuse and sexual violence include nearly every one of the interactions between the two main characters. Both movie theaters and moviegoers can stand up to this kind of disgusting content that’s touted as 'entertainment' and choose not to show or pay to see the film.”
The movie tells the story of a young college graduate, Anastasia Steele, who is introduced to sexual bondage, abuse and sadism/masochism, by a character named Christian Grey, whom she met during a newspaper interview.
“The irony is not lost that the film’s main character is named 'Christian,' while this film presents anything but a 'Christian' view of intimacy,” Wildmon continued. “The idea that anyone would think this film is in any way appropriate demonstrates an incredibly unhealthy view of relationships and sexuality. A more apt title for the movie would be 'Fifty Shades of Evil.'
"Without question, this film will have a corrosive effect on cultural views of what normative sexuality ought to be," Wildmon continued.
"Healthy relationships seek to safeguard the emotional and physical well-being of another; this film promotes inflicting emotional, physical and psychological harm on another for the sole purpose of self-serving sexual gratification. It is the epitome of elevating abuse, and we call on all theaters to reject promoting such abuse on their screens.”
The American Family Association is not the only group condemning the movie before it airs.
The National Center on Sexual Exploitation is among the concerned groups sponsoring a Twitter campaign called #50DollarsNot50Shades, which encourages people to skip the movie and donate $50 to a domestic abuse center instead.
"Hollywood doesn’t need your money; abused women do,” says the social media campaign.